You really must visit our huge, well presented and well stocked store in Stoke on Trent, we are not just a fancy website, even people in the cycling trade love coming here. It must be the ambience from our in shop bar !!!

All our staff are very keen cyclists, with experience in all aspects of cycling from Road Racing, BMX, Cycle Speedway, Track Racing, Mountain Biking etc, so you are always going to find the information you are seeking and expert, FRIENDLY advice.

Road Bike Room


We keep a full range of road bikes from Specialized, Cannondale, Scott, Moda, Wilier, Pinarello, Kinesis and many more. So whether its an entry level road bike for fitness, weekend riding and sportive events or a full carbon race bike we have plenty of options to suit each riders height and their requirements. For those already with road bikes, looking for an upgrade or change of riding conditions we keep a full stock of wheel sets from Mavic, Easton, American Classics, Fulcrum, Hope and Campagnolo.

We also stock a selection of folding and non folding road tyres from Michelin, Continental, Vittoria and Specialized. A range of folding and non folding mountain bike, bmx and childrens bike tyres from Continental, Maxxis, Kenda and Panaracer. Many sizes, styles and width options are available.

Many training items are available to keep the miles ticking over in the way of Tacx turbo trainers or rollers for those long winters or occasional uncertain summers. With various options of turbo trainer accessories including tyres, sweat guards and skyliners to raise the front wheel.

Mountain Bike Room

 From Specialized, Scott, Marin and Cannondale, a full range of aluminium or carbon hard tail, full suspension, and 26" jump bikes can be found in our mountain bike room.

The Main Shop Area

Our main shop area has a full range of accessories that can be anything from bar tape, brake pads, mudguards, chain lube, bars, stems, seatposts, saddles to sunglasses, energy bars and bike locks.  

Kelly's Bar

Named after the man Brian has greatly admired for many years sprint legend Sean Kelly, this is where all the custom Rourke framesets are measured up.

With the relaxing bar atmosphere and the chance to spend a few hours with us getting your bespoke frame or complete bike its the perfect setting to enjoy the experience. 

Even passing through the shop from the road room to the mountain bike room its worth a stop and browse around. Whether it be to look at the hundreds of photos of past tour riders and homegrown heroes, taking closer inspection over a complete Rourke bike awaiting collection, or taking a look at Mario Cipollini's tour de france road bike.

Also on view many jerseys and trophies won by Brian and past champions on Rourke bikes.

Hybrid Room

We have a variety of hybrid bike for comfortable riding on cycle paths at the weekend, general fitness and leisure riding to fast commuting, we have the style to suit you're every requirement.

Also with a top selection of bmx's and children's bikes that range from push along bikes to 24" wheels allows all the family to be catered for. Helmets from Giro, Specialized, Fox and SixSixOne mean we have a full selection and sizes of road, mountain bike, bmx and full face.

Clothing Area

Our clothing area offers every type of cyclist a full range of clothing, shoes and accessories that they will ever need.

From Assos, Altura, Endura, Fox, Specialized, Oakley and Shimano and many more that can be ordered in.

All areas in road, commuting, mountain biking and leisure riding are covered.

Why not come to visit our shop, we are just 15 minutes from Junction 15 or 16 of the M6, see our contact page, for more contact details, directions and a map.